Just in time for the Holiday shopping season comes Shop America: Midcentury Storefront Design 1938 - 1950. This richly illustrated text is split into two parts. The first contains an essay by former art-director at the New York Times Book Review Steven Heller, tracing the history of storefront design. The prose is snappy but not shallow, tying the phenomenon to post war commercialism. The second half of the book is dedicated to the "style suggestions." These original hand drawn designs, swooping facades and space age entrances, reproduced from glass company catalogs are fascinating studies. It is interesting too that these drawings, expressly designed to attract customers, would be repackaged for sale, as a 21st Century coffee table book.