Auction Catalogs

Plug the Auction Catalog into the Computer

As mentioned recently in the New York Times, Sotheby's and Christie's have begun utilizing USB memory devices for auction sales catalogs.  Both firms mailed hard copies of the select catalogs along with credit card sized USB drives, with flip out interfaces.  The catalog contained on the drive is as easy to use as the similar online versions.  Conceptually, the electronic auction catalog is not new.  Many firms provide full online catalogs for their sales.  A transition to solely electronic delivery for either house has not been announced.  But it will be interesting to see how these new forms of delivery will fair in the long and short term.